What Kind of Steps Can Be Taken to Succeed in Social Media?

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Brands have been getting incredibly notable results by wielding social media marketing's powers. Actually doing the work and being consistent in terms of actions, however, is a whole other matter. There's no question that social media has exploded over the last couple of years. Along with that, the standards users hold brands and their content to have gone up as well.

That said, return on investment (ROI) in social media marketing is undeniably high every single time. In order to get a piece of that "pie," it's important to have a strong foundation to build a social media strategy off of.

Here are the best steps to take when it comes to succeeding in social media:

1. Have Content Specific To a Channel

While it may seem like a time-saving solution to post identical content across all of the social channels you have, repetitive material won't have the effect you want. It's important for each social channel to receive varying treatment. Twitter, for example, is meant for short-form, reactive content based on text. On the other hand, Instagram is visual-first, given Reels, Stories, image posts, and the like.

And then there's TikTok, which is meant for short-form video content with high potential to go viral.

Consistency in branding is vital, but that doesn't mean it's impossible to play up the advantages every social site has on offer. That way, content can be tailored better in order for communities to be cultivated on each platform.

2. Make Sure Everything Is In Order

The social media page of a brand is usually the first touchpoint of any audience. Ensuring that this "shop window" is incredibly attractive is important. Amazing content can only do so much if it's plastered all over a poor profile. A social profile needs to be optimised with necessary information and key touchpoints before publishing anything.

A good rule of thumb is to put oneself in the shoes of ideal customers and shape things based on that. Don't miss out on:

  • Profile photo - Brand logo
  • Banner photo - Choose one that conveys the personality of the brand
  • Bio/description - Make sure to have one that's convincing, concise and crystal clear
  • Address - Needless to say, this only applies to physical businesses with brick-and-mortar locations of some sort
  • Opening/operating hours - Ensure it's stated clearly
  • Social links/websites - It's important to have some kind of thread tying all digital touchpoints together

Needless to say, some features won't be relevant to the channel or channels you take on, or even your whole business. It's important to have comprehensive details, because that's a great means of winning the audience's trust.

3. Make Use of a Content Calendar

Content calendars are crucial for knowing what content is being published when it's going to be published, and to which channels it'll be shared. They're essential for consistency and for maximizing your reach. A month up to 3 months of content that's ready, written/crafted and scheduled is a great goalpost.

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Social media has really become a massive hit globally over the last couple of years. It contributes to why social media marketing has high ROI all the time. To succeed in social media, it's vital to use a content calendar and have content specific to a channel.

Need social media marketing in Langley? Reach out to Meshroad Marketing today! We bring more customers to your door through our one-stop-shop digital marketing services.