How to Make a Social Media Marketing Plan for Restaurants

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Nowadays, many businesses use social media to their advantage to reach a broader audience. No exception to the fact is restaurants. Different social media outlets, such as Facebook and Twitter, have created a specific place to post status updates to their followers.

Marketing a restaurant on social media sites lets business owners connect with customers and advertise products, upcoming events and news. Quite simply, social media sites provide an excellent opportunity to get the word out while receiving feedback from customers. However, it's not something done overnight because you need to constantly improve your social media marketing strategy to ensure that old and new customers go to you.

In this article, we list down valuable tips for restaurants to develop a social marketing strategy. Read on below to get started.

#1 - Provide High-Res Pictures of Your Menu

When customers visit your website, they will be impressed if the restaurant has high-res pictures of its menu. This allows potential customers to see the food you serve and decide if they want to visit your business or not.

This is why restaurants should invest in a good camera or use a professional photographer to take photos after every major event, or every time new menu items are added: the more high-resolution images you have, the better. Nowadays, many restaurants have taken advantage of social media outlets to post photos of their menu items, so you must do the same to ensure you're reaching a wider audience.

#2 - Offer Promotions

One good way to keep customers coming back to your restaurant is by offering them savings and discounts every once in a while. After all, no one wants to pay full price. People like to know they're getting a good deal, so offer them a discount, a free pizza and more.

You can advertise this information on your social media pages, your website and any other forms of advertising you have. The key here is to make sure you're convincing customers to try your business and get them hooked on your products and services.

#3 - Maintain a Blog

A blog is a great way to keep customers updated with your restaurant's latest news and events. You can use your blog as a way to provide information on the best time to visit, what you're currently serving, or simply update them on new products and services that you have to offer. It's a great way to interact with customers and can also help you improve your SEO.

#4 - Maintain a Google Plus Presence

Google Plus is another excellent social network that you should start using, especially if you have a business or are a local business owner. Google Plus is a great social media outlet because it's simple to use. It also helps them gain a better reputation since Google displays Google Plus information in search results. This puts you in a position of power since you can then be listed as a top site and get a lot of exposure.

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#5 - Reply to Messages ASAP

If you want to build a strong relationship with your customers, you need to make sure that you're able to respond to them as soon as you can. Keep in mind that the average person has a short attention span, especially these days. If someone sends you a message and you don't reply, chances are they'll forget about you right away.

#6 - Display Positive Reviews

When new customers visit your business, what do you think will make them interested in your business and come back for more? It's your reputation. If people give you positive reviews, show the world and let everyone know that you're the best restaurant in town.


Social media marketing is a great way to gain more exposure and make more money from your business. It takes time to implement a social media marketing strategy, but you'll see the benefits once you do. Reach out to your customers, give them something to talk about, and give them a reason why they should choose you.

Meshroad Marketing provides top-quality services for social media marketing in Langley. Our solutions are tailored to the needs of your business, so we can assure you that you’ll meet any long-term goals you might have. Contact us today and allow us to revitalize your business strategy!