10 Effective Social Media Marketing Strategies for Law Firms

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Are you looking for some effective social media marketing ideas for your law firm? If so, you're in luck! We'll share new strategies that you can use to get more leads and clients from social media.

By utilizing effective strategies and techniques, law firms can reach a larger audience and build a stronger online presence. The following tips will help you better connect with potential clients through your social media channels.

1. Create Engaging Content

Your law firm's social media accounts should be full of engaging content that will interest your target audience. This includes blog posts, infographics, videos, and more.

2. Use Hashtags

Using hashtags on social media is a terrific method to reach more people. When you use relevant hashtags, your posts will be seen by people searching for that topic.

3. Use Paid Advertising

Paid advertisement on social media networks is a great way to reach a wider audience and promote your law firm to those who may not be familiar with it. By targeting your ads to a specific demographic, you can ensure that your message reaches the right people.

4. Partner with Influencers

Collaboration with influencers can be a fantastic approach to reaching a new audience and promoting your law firm. Influencers have a sizable fan base of active users who are interested in what they have to say. Working with an influencer will help you put your law firm in front their followers and tap into a new market.

5. Run Competitions and Giveaways

Competition on social media is an excellent method to get leads and build your law firm's brand awareness. You can offer prizes for your firm's best social media posts or the most creative use of your firm's hashtag.

6. Collaborate with Other Businesses

Working with other companies is an excellent strategy to reach a new audience. You can team up with another law firm to offer a joint contest or promotion. Or, you can collaborate with a non-competing business to co-sponsor an event or provide a discount for each other's customers.

7. Use Live Video

By using live video, you may interact with your audience more personally. You can use live video to give customers a tour of your office or to answer their questions about your services.

8. Offer Free Resources

Share helpful resources on social media, such as tips, guides, and templates. This will show potential clients that you are generous with your knowledge and that you genuinely want to help them succeed.

9. Create a Community

Creating a community on social media is a great way to build relationships with potential clients. Offer support and advice, and make sure to moderate the community so that it is a positive experience for everyone involved.

10. Stay Active

Finally, it's essential to stay active on social media. This means regularly posting new content, engaging with your followers, and responding to comments and messages. If you're not involved, your law firm's social media accounts will quickly become stale, and you'll miss out on potential leads and clients.


There are many different marketing ideas that law firms can use in order to improve their social media presence. Some of the most effective strategies include creating engaging blog content, using relevant hashtags, taking advantage of paid advertising, partnering with influencers, running competitions and more!

Are you looking to boost your law firm through social media marketing in Langley? Meshroad Marketing can help! We offer a variety of digital marketing services that will help bring more clients to your firm. Contact us today to learn more!