Do These 5 Things to Improve Your Law Firm’s Website SEO

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Today, most law firms have websites, but few understand SEO or organic traffic. Indeed, law firm SEO can be complex to those who don’t know what to do with it.

SEO improves lead generation and Google rankings for your website. With the right knowledge and applied techniques, your law firm can be more visible online. 

Read on to discover these five things to improve your law firm’s website SEO.

Use the Right Keywords

Find the keywords for your legal firm first. The most searches will be for your company's keywords. Google Analytics makes it simple to track and identify the terms prospective clients use to contact your legal firm.

There are two kinds of keywords, longtail and short tail:

1. Longtail 

The searcher's purpose is determined through targeted terms. This could be a request for help, such as "Where to find personal injury lawyers in Kansas?" Long-tail keywords boost your law firm's ranking and narrow search results, allowing you to reach out to more potential clients.

2. Short-Tail 

These general terms are short and brief. Three-word short-tail keywords cover a wide range of topics that your competitors may look into. Examples include "personal injury attorney" and "defence attorney." These keywords broaden search results, reducing your legal practice's exposure. Short-tail keywords are still important in SEO.

After you've chosen your keywords, use them across your website. A strategy is required for law firm SEO. The search engine's algorithm must recognize terms intelligently. Best keyword placement.

Use the Right Titles, Headlines, and Subheads

Visitors are drawn in by the titles. As such, use the right titles, headlines, and subheads. People will click or stay on a page if it is prominent and relevant to their search.

1. Images

Alt text informs search engines about the content of an image. When a searcher hovers over a picture, the title tag is displayed. Title tags improve SEO and accessibility for visitors with disabilities.

2. Meta Descriptions

Meta descriptions for your website or page are included in search engine results. These should be brief and use keywords naturally to notify searchers about your website and underline its relevance to their inquiry.

Use Keywords Sparingly 

On your legal practice's website, use keywords sparingly. In other words, avoid “keyword stuffing.” It is critical to have a sufficient number of keywords in important regions, such as those mentioned. Overuse of keywords makes your site appear spammy. Furthermore, search engines may punish you if you overuse terms. Google may penalize your law firm's website for keyword stuffing.

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Produce Original Content

Attorneys are frequently sought out by marketing departments for material. Law firm blogs automatically flood search engines with terms. Posting once or twice a week increases your legal firm's web visibility.

For busy attorneys, writing blog entries may be simple. Discuss your professional interests, client questions, and legal changes that affect your field. Blogs can help attorneys become thought leaders in their fields. Writing about typical client difficulties may reduce repetitive questions, hence reducing your workload.

Make the Most Out of Google My Business

The final step is to activate a Google My Business account for your law company. One of the easiest methods to manage your search engine results is through My Business. Your profile's address, hours, and photos should be changed. You can use this application to edit your website or add links to it.

A variety of factors influence the search results for My Business accounts. Reviews are essential. Customers will be drawn to your business because of its relevancy and positive ratings. Law firms struggle to receive good comments in the absence of a strategy.


More than creating an appealing and professional website, you must also understand that SEO for law firms necessitates effort, innovation, and consistency. Now with these tactics, your SEO and website optimization will become easier. Soon, you will become more visible to your prospects online.

Do you need an SEO agency in Langley? Meshroad Marketing is here to cater to your digital marketing needs. Work with us today!

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