Why Is Keyword Consistency Important and How Do I Improve on It?

What is keyword consistency in SEO? It is a concept that describes a way of spreading out the use of keywords over a webpage in a logical and natural way so as to not sound overused. This is a great way to rank for certain keywords without sounding like you're spamming, and if you didn't know, spamming keywords would do the opposite of enhancing your rank.


That said, why is keyword consistency so important? Is it a must-do, or is it just an afterthought? Well, let's talk about that:

Why Is Keyword Consistency So Important?


Keyword consistency is so important simply because of one reason: if you aren't consistent, you hurt your SEO. In fact, failure to use keywords properly can actually get you penalized by Google. They have a penalization tool for spamming and irrelevance in SEO, and if they catch you spamming or being inconsistent with keywords, you can be penalized.

How Do I Improve My Keyword Consistency for SEO?


In order to improve your keyword consistency and make sure that Google is happy, there are a few things that you can do.


1. Write Keyword-Rich Content without Sounding Spammy or Overused


This is the most important part! If you can pull this off correctly, you'll be golden. A good way to ensure you're writing keyword-rich content without overdoing it is to read the content yourself. If the keyword sounds unnatural or out of place, then make the fix!


2. Focus on a Few Keywords for Best Results


When writing a new piece of content (article, blog post, etc.), focus on a few keywords that you want to rank for. Then, make sure to include those keywords as much as possible! In other words, don't include too many different keywords together.


A good way to do this is to use related keywords whenever possible. If you have a paragraph that uses the word "child," you could reach for "childhood," "childlike," "childhood memories," and "children."


3. Include Keywords in the Meta Title and Meta Description


This is a no-brainer. Your title and description are crucial to ranking (especially if they're specific to the website), so make sure to include keywords in these areas if you can! This ensures you are being consistent with keyword usage without making your webpage look unnatural or out of place.


Conclusion


Keyword consistency is super important if you want your SEO to work. However, always remember that if you're not careful, you can actually get penalized for spamming keywords. So, tread carefully. Just remember that, at the end of the day, it is your visitors that stay and read are what counts. If they feel like your content is nothing but spam, they'll leave. As such, always put natural-sounding content as your priority, and after that, implement as many keywords that you want to focus on as you can without deviating away from sounding natural. This way, you have a good number of keywords on your content, ensuring that your content shows up on your user's SERPs and, more importantly, your website gets the boost it needs to become more visible online!


Meshroad Marketing is your one-stop shop for digital marketing services to bring more customers to you. If you are looking for a digital marketing agency in Langley to help you boost your SEO, reach out to us today!