4 New Digital Marketing Trends of 2022 You Can Implement
Our world today isn't quite what it was even a couple of years back, and that's mostly because of the shift in the business world due to the pandemic. This is also quite apparent in the digital marketing world, where the changes in business and customer habits have affected trends in marketing, all of which you should know to make the most out of your marketing efforts.
So, what are the new digital marketing trends of 2022 that you should know of to stay relevant in today's business environment? Here are a few examples:
1. Artificial Intelligence (AI) Will Gain Prominence
The world is gradually transitioning from digital to artificial intelligence, and it's happening in all aspects of life like business, education, healthcare, and yes, even marketing.
This is evident in the increased use of chatbots, which is something that will grow even more in the coming years. A chatbot is a robot that interacts with your customers in a natural language. It's designed with the same logic as a human being, allowing it to respond to your customers more humanly. Chatbots are quite adept at performing customer service-related tasks and are also useful in sales and marketing.
2. Social Media Will Continue Growing in Importance
Social media is no longer a new marketing trend, but it's definitely a booming industry. Social media is now a part of our lives, and it's only going to grow in importance in business over the next few years. It's also going to get more complicated, as social media will have to adapt to the changes in user habits.
In particular, the popularity of Instagram is expected to increase even more, in part due to the potential of its new video platform. Instagram Stories, introduced in August 2016, became wildly popular among users. In just one year, the Stories feature managed to have more than 400 million active users.
Instagram is expected to be a major part of marketing in 2022, as it's easy to use and an ideal way to connect to new audiences. That's why Instagram is one of the most popular social media platforms for digital marketing.
3. Voice Search Will Witness a Boom
With the evolution of digital assistants like Siri, Alexa, and Google Assistant, people's comfort level with using the spoken word to conduct searches is improving. For example, a study by ComScore has found that, while keyword searches on Google are still the most common, voice searches are increasing by 50 percent each year. Also, there has been a 25 percent increase in voice search queries since mid-2017.
All of this is expected to grow even more, as the number of internet-connected devices is also skyrocketing, and smart speakers (essentially wireless and connected speakers) perform several tasks like playing music, making calls, and answering questions using voice commands) are becoming extremely popular.
4. Personalization Will Be an Important Technique
Personalization has already been a part of marketing for quite some time, but it's likely to become even more important in the next few years. This is due to the growing importance of content and the rise in personalization tools.
The personalization trend is likely to grow even more in the coming years, as research has found that 54 percent of web users expect customized content for them, and personalization is likely to become an increasingly important part of digital marketing.
These are just a few of the many digital marketing trends that you'll need to know to stay competitive in your marketing campaigns. As the digital marketing industry evolves with the changes in business, you'll need to keep up or risk falling behind and losing out on customers. If you are struggling to implement these tips, be sure to reach out to a digital marketing agency to help you stay on top of the trends!
Meshroad offers unique marketing strategies, marketing automation, and human intelligence to help companies grow. If you need a digital marketing agency in Vancouver to help your business make the most out of marketing, reach out to us today!