6 Digital Marketing Tips for a Business to Survive Recession

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Are you a business owner worried about how to keep your business afloat during a recession?

Don't worry, you're not alone.

In fact, according to a recent survey, roughly half of the small businesses in Canada are concerned about the impact of a recession on their business.

However, there is some good news.

While a recession can be challenging for businesses, it also presents an opportunity to grow and emerge stronger than ever before.

In these challenging times, it's more important than ever for businesses to have a solid digital marketing strategy. Here are seven tips to help your business survive the recession:

1. Keep Your Marketing Mix Relevant

As markets change and consumer behavior evolves, it’s essential to keep your marketing mix relevant.

Review your marketing mix regularly and change to ensure that your marketing strategy aligns with current economic conditions. You need to adjust your marketing strategy to fit the current economic climate.

For example, if you're selling luxury items, you may need to focus more on value-based marketing.

2. Keep Your Customers Engaged

It's also essential to keep your customers engaged. This means you must find ways to keep them returning to your business.

One way to do this is to offer loyalty programs or discounts. You can also keep your customers engaged by regularly sending them updates about your products or services.

3. Increase Your Online Presence

The internet is a powerful tool that can help you survive the recession. This means that you must ensure that your website is optimised for search engines and that you're active on social media. By increasing your online presence, you can reach more customers and grow your business.

There are many ways to increase your online presence. You can start a blog, create a website, or use social media to reach more people. You can also use online advertising to reach more customers.

4. Review Your Pricing Strategy

Another thing you can do during a recession is to review your pricing strategy. This is because customers are often more price-sensitive during a recession and may be more likely to switch to a cheaper option.

One way to do this is by offering discounts and coupons to attract more customers. You can also review your product mix and ensure you're offering various price points. Finally, you can review your costs and make sure you're not overspending.

5. Review Your Expenses

Don't forget to review your expenses during a recession. This is important because you want to make sure you're not overspending and you're able to save money during a recession.

There are a few things you can do to review your expenses. First, you can create a budget and track your spending. This will help you identify areas where you're spending too much money. Second, you can review your fixed and variable expenses.

Fixed expenses are expenses you must pay monthly, such as rent or a mortgage. Variable expenses, however, can fluctuate, such as utilities or groceries. Reviewing your fixed and variable expenses can help you identify areas where you can save money. Finally, you can negotiate with your vendors to get lower prices.

6. Build a Cash Reserve

A cash reserve is a money you set aside in a savings account to cover unexpected expenses. It can be readily available and used to cover expenses if you lose your job or have a drop in income. This means it can help you weather a recession and avoid debt.

Start by setting aside a small amount of money each month to build a cash reserve. Then, make a budget and track your spending to ensure you're not overspending. Finally, set a goal for your cash reserve and make a plan to reach it.


Recessions can be tough on businesses. However, by following these digital marketing tips, businesses can increase their chances of weathering the recession and coming out the other side unscathed.

Meshroad Marketing is a digital marketing agency in Langley that specializes in helping businesses grow online. We understand that not every business is the same, and we tailor our services to fit each client's needs. Whether you're looking to increase website traffic, improve your search engine ranking, or simply get more customers, we can help. Let us give you the best chance of surviving a recession. Contact us today to get started!