Effective Local SEO Tips for Lawyers and Law Firms in 2022

women working

Local SEO for lawyers is the process of optimizing a law firm's online presence to rank higher in search engine results for local searches. Just like with other businesses, this can be done by optimizing the website, creating local listings, and building online reviews.

If you want your law firm to rank higher in engine results pages, you need to focus on local SEO. This kind of SEO will help you rank better in local searches, making it more likely for potential clients to find you.

Effective Local SEO Tips for Lawyers and Law Firms in 2022

1 - Add Schema to your law firm's website

Schema is a code that helps search engines understand the content on your web pages. Adding this code to your law firm's website can help improve your click-through rate and organic search rankings.

2 - Optimize your website for mobile

More and more people are using their mobile devices to search for information online. As a result, it's important to make sure your law firm's website is optimized for mobile. This means using a responsive design, large font sizes, and easy-to-navigate menus.

3 - Use local keyword phrases

When optimizing your website for local search, be sure to include keyword phrases that include your city or region. For example, if you're a law firm in Los Angeles, you might want to use phrases like "British Columbia personal injury lawyer" or "Vancouver divorce lawyer."

4 - Claim your Google My Business listing

If you haven't already, be sure to claim your Google My Business listing. This free listing allows you to control how your business appears in Google Maps and Google search results.

5 - Get listed in online directories

Many online directories list local businesses, including law firms. Getting your law firm listed in these directories can help improve your local search visibility.

women talking

6 - Encourage online reviews

Online reviews can help improve your law firm's organic search rankings and click-through rates. Encourage your clients and customers to leave reviews on popular review sites, such as Google and Yelp.

7 - Use social media

Social media is a powerful marketing tool for lawyers. Use social media platforms to share your legal expertise, blog articles, and firm news.

8 - Create a newsletter

Develop a monthly email newsletter and share it with your clients and potential clients. Include blog articles, news about your law firm, and other relevant information.

9 - Participate in online forums

Get involved in online forums related to your area of law. Share your expert opinion and answer questions. Include a link to your law firm's website in your forum profile.


When it comes to marketing your law firm, there are many options to choose from. You can start with a simple website and basic SEO practices. Or you can go all out and create a comprehensive digital marketing strategy that includes everything from content marketing to online advertising.

The important thing is to get started. Don't be afraid to experiment and try new things. And most importantly, don't give up. Marketing your law firm takes time, effort, and patience. But if you stick with it, you will see results.

Should you need SEO services in Langley, come to Meshroad Marketing. We're your one-stop shop for digital marketing services that bring more customers to your door.